YouTube success isn’t just about uploading great videos — it’s about reading the data that tells you why viewers click, stay, and subscribe. From retention curves to click-through rates, mastering ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube growth isn’t just about uploading videos — it’s about understanding the story your data tells. Metrics like impressions, CTR, watch time, and retention reveal what’s working and where you’re ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

Learn how to connect YouTube data, fix template issues, and customize dashboards for clearer, shareable performance insights.

The video site has launched a new analytics feature designed to help users learn who's watching their videos, which ones are the most popular, and whether people are watching the entire video. Lance ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of video views for each type ...

YouTube Analytics will replace YouTube Insight. YouTube Analytics will offer a number of new features, including a new overview section, more detailed statistics, the ability to discover which videos ...