Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

Nike has its“ Just Do It” slogan, Burger King’ s“ Have It Your Way” has sold a lot of hamburgers; likewise, KFC’ s“ Finger ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

“Once upon a time” is how fairy tales begin. The phrase also can apply to stories about choosing a career. Someone in a group of aspiring advertising and design students once asked me my intended ...

The best advertising slogans are memorable and fit with the times. And some brands have already jumped on the "fake news" bandwagon. Battery brand Duracell has just launched an ad campaign entitled ...

Twenty years after the “Got Milk?” ad campaign first launched, consumers have been introduced to a new ad slogan: “Milk Life.” The Milk Processor Education Program (MilkPEP), funded by the nation’s ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Whether connected to a little jingle or rocking it on its own, slogans that go the extra mile have planted themselves deep ...

CLEVELAND, Ohio — Ohio’s marketing slogan has proven surprisingly durable. The state introduced “Ohio, The Heart of It All” in 1984 and used it to welcome visitors and new residents on roadway signs a ...

Pepsi, Burger King and Maxwell House all failed when they tried out new slogans. AP, G.N. Miller, Helayne Seidman When it comes to advertising slogans, sometimes it’s best just to leave well enough ...