In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

Global Superstar Taylor Swift and YouTube took fans on an epic scavenger hunt this week leading into today’s release of “THE TORTURED POETS DEPARTMENT,“ unlocking her first Short for new single ...

Noticed anything different on YouTube lately? Over the past few months, a limited number of users in select markets have been testing a new feature called Playables — a collection of free games you ...

We periodically update our Terms of Service to make sure they are clear, easy to understand and meet the needs of our partners, advertisers and viewers. Starting ...

Your audience is watching on TV – are your videos ready? With over a billion hours of YouTube content watched on TVs daily, creators have a huge opportunity to reach this expanding audience. That’s ...

A new era of entertainment was on display tonight at Brandcast, live from Lincoln Center. Creators are the new must-see TV, and viewers are seeking out platforms where they can be 24/7 fans. YouTube ...

The world has faced its share of challenges in 2020. Despite the ups and down, many have turned to gaming on YouTube as a way to find connection, entertainment, and to share moments with friends and ...

Generative AI is transforming the ways creators express themselves – from storyboarding ideas to experimenting with tools that enhance the creative process. But viewers increasingly want more ...

Each month, more than 2 billion people come to YouTube to listen to their favorite music. Navigating the expansive landscape of great music has become a job within itself. With all of the amazing ...

Premium members get a first look into some of the exciting features coming to YouTube through youtube.com/new. We’re especially excited to share that we’re ...