Jaclyn Hill has launched new makeup! The YouTube star's brand, Jaclyn Cosmetics, just dropped a new collection of makeup products, known as the Prep & Set Collection. The brand's new launch follows ...

Olive Young will open its first offline store in the United States on the 29th, aiming to capture the world’s largest beauty ...

H-E-B has launched a beauty store-within-a-store that brings a more engaging shopping experience and elevated customer service from trained beauty advisers. Called Beauty by H-E-B, the ...

Benefit Cosmetics has launched its first virtual 3D shopping experience for the holidays. Called “The Benemart,” the grocery-inspired virtual store allows visitors to shop holiday sets and bestsellers ...

For a limited time only, receive a free gift with $60 purchase when you shop Benefit Cosmetics from UIta. If you've been anywhere on TikTok over the last year, you're familiar with the power of Alix ...