During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Discover how user journey analysis helps identify pain points, optimize experiences, and improve conversion rates by mapping user behavior across all touchpoints.

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

You can't read minds, but you can predict what your customers will do next. Most businesses guess their way through sales and marketing, wondering why conversion rates stay flat. But you're smarter ...

The 2026 consumer outlook for fashion details AI's impact, evolving mindsets, authenticity, luxury's shift to experiences, and sustainability as key drivers.

True loyalty is when a customer puts their reputation on the line by recommending a brand to someone they know.

CHICAGO, Nov. 14, 2024 /PRNewswire/ -- The Kearney Consumer Institute (KCI), an internal think tank of global strategy and management consultancy Kearney, today released a consumer research report ...

In the past several years, shopping centers have experienced an identity crisis. Faced with the poor performance of department stores and other retailers, they have needed to reinvent themselves to ...

HANOI, Vietnam, Dec. 2, 2025 /PRNewswire/ -- As Vietnam rises as a leading hub for digital transformation in Asia, LynkiD - ...