Using descriptive domains like .pro can boost a business' SEO and expand audience reach. Nontraditional domains clarify business objectives, build visibility, and drive trust among site viewers.

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in ...

Small businesses reviewing their banking records may notice something unusual in their withdrawal statement under the heading "Descriptive Withdrawal." Despite the name, statements rarely show much ...

When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

“For many applications, non-functional descriptive material rejections are more than a historical relic. However, it is undeniable that they do have a long history, and that history has given rise to ...