Gap’s 2025 sales rose 5% to $3.5 billion, aided by younger shoppers rediscovering its classic basics through influencer marketing. The retailer is moving away from fast-changing trends to focus on ...

The Gap's brand revitalization strategy, led by new leadership, aims to modernize its identity and regain market share, despite recent stock price declines. The Gap's financial metrics indicate ...

Richard Dickson has drawn inspiration from the clothing retailer’s early days as he tries to regain its cultural cachet.

Making AI tools available across the company will allow the retailer to focus on creativity, culture and customers, according to CTO Sven Gerjets. Gap’s partnership with Google is the latest sign of ...