Identifying a target audience allows marketers to craft meaningful marketing communication messages. Your target audience is a particular group of people, identified as the intended recipient of an ...

Consider the inevitable press release of the Workplace Gender Equality Agency. We are told “the national gender pay gap is 13.3 per cent … and this means women earn $253.50 less than men every single ...

There is a need to employ a gendered analysis of the impact of VAT due to gender segmentation in the South African labour market and the specific impact of inequalities in the country, writes Malaika ...