The world’s biggest media buyer says TV is “as important as it’s ever been” for advertisers, despite the continued growth of the internet and social media during the coronavirus pandemic. TV is “still ...

Kirk McDonald, a veteran ad executive who has served as the face of WPP‘s large GroupM media buying consortium to U.S. advertisers, is leaving the company as it once again sets about to refashion its ...

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GroupM has a new global boss. Christian Juhl, the former global CEO of Essence, was named global CEO of media buying giant GroupM on Tuesday. Juhl takes over for Kelly Clark, who joined as global CEO ...

Generative AI advocates hype the technology’s ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The ...

WPP’s GroupM is partnering with programmatic supply chain management company Jounce Media for added protections against ad placements on Made For Advertising (MFA) — a.k.a clickbait — websites and ...

This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That’s because I called GroupM as our probable holding company-level entity of the year at the mid-year ...

WPP has named Brian Lesser Global CEO of its GroupM media investment arm, replacing Christian Juhl, who will take a new role within the holding company, per a release. Lesser was most recently ...

Like the year before it, 2021 was a year of multiple transformations for society at large, and for the advertising, marketing and media industries within it. It also accelerated a trend that has been ...

Xaxis will bring its audience-buying platform to in-market advertisers looking to connect with consumers in Hong Kong, the company said in a statement. Marketers will be able to implement coordinated ...