Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Duke’s research community is multidimensional, involving more than 10,000 faculty, trainees and staff across the institution who are “poised to enter the university’s second century, seeking to make a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Generative AI has exploded into the mainstream in recent months. The introduction of tools ...

If you are interested in having your very own personal research assistant that’s not only efficient but also AI-powered, capable of delivering industry-specific insights right when you need them. This ...

Miguel Acevedo typically gets two questions about his research on malaria in lizards. “Do lizards really get malaria?” (The answer is yes.) And, “Will I get malaria from a lizard?” (Not likely.) ...

The global research community creates billions of pounds of plastic waste a year—an award-winning BU Campus Climate Lab–backed project aims to make science more eco-friendly. Scientists are ...

Chemists Sean Roberts and Shawn Amorde collaborate to help prepare students for later scientific careers. Shawn Amorde sets up a separations column which is used to purify chemicals after a reaction.

These words were uttered at the American Sociological Association’s annual research meeting last month on a presidential panel entitled “How to Make Sociological Research More Useful.” In fact, ...