Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

A federal judge this week barred Google from exclusive contracts that made its search engine the default on browsers and smartphones, but fell short of the deep structural remedies sought by federal ...

Microsoft quietly announced earlier this week that it plans to shut down a long-standing tool supplying search engine startups and other software developers with a raw feed of Bing search results. The ...

Does Microsoft's search engine have what it takes to compete with the all-powerful Google? After testing Bing and Google side by side on basic search, news, shopping, AI features, and much more, we ...

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