The New US National Security Strategy (NSS) has been released.  This is a critically important document prepared by every administration that sets out the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Grand strategies are major, overarching strategies that shape the course of a business. Unlike tactics, they are focused on the long-term goals of the business. Running your own business means ...

Like mules, which can carry cargo equaling about 20% of their body weight for more than a dozen miles, strategy statements are often tasked with taking on super-heavy loads. Too many of them now ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

Most companies create a business strategy and then design a separate document for their marketing strategy. Although that makes sense on some level, I've recently found that combining the documents ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Then, Monday happens. Someone asks, “So what does this actually mean for how I do my job?” And the room goes quiet. The problem is strategy documents are essentially wish lists without behavioral ...

The Biden administration recently released its first National Security Strategy. As is the custom in Washington, the document was greeted with fanfare by bureaucrats eager to promote their work, beat ...