Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 3 years old. Ulta Beauty's new ...

Ulta Beauty announced on Wednesday that it plans to open 200 new stores over a three-year period as part of the company’s strategic growth plan. The beauty retailer said Wednesday that it will step up ...

For Ulta and other retailers, such as Walmart and BJ’s Wholesale Club, ship from store has developed into a valuable strategy in the fulfillment playbook. Store-based fulfillment didn't exist in any ...

Ulta Beauty operates nearly 1,500 stores across the U.S. — each led by a general manager with a story of their own. Here, Beauty Inc meets five of them to learn about their backgrounds, their ...

For upstart brands, getting into Ulta brings plenty of advantages. The specialty beauty retailer offers undeniable reach, with more than 1,400 locations across all 50 states. With stores located ...

Ulta Beauty is leaning into IRL connections in a bid to get even more personal with consumers. Though beauty is still largely a brick-and-mortar business and the company’s predominance in physical ...