Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

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Adopt will become a part of Publicis Connected Media as part of the acquisition.

Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.

Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

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5 ways brands can build relationship-driven models that deepen emotional connection, personalization and customer value ...

Gary Vaynerchuk criticized the ad industry's approach to organic social content during his keynote Q&A session at Possible.

Ad Age Editors Roundtable will focus on the shifting creator economy landscape.

BuzzFeed will use Shopsense AI technology to add shoppable carousels to its articles.

One key to Roundel’s success is its omnichannel execution—reaching consumers not only on Target’s owned platforms but also ...