Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to ...

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust ...

A report by the World Federation of Advertisers and MediaSense reveals that 75% of major global brands plan to change how ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

Since 2020, the number of ads that use humour as a creative strategy has dropped from more than half to a measly 34% globally across all channels. Sure, we are living in difficult times, which can ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...