The Kansas City Chiefs struck a deal with Miami Heat president Pat Riley over the use of the term "Three Peat" ahead of Super Bowl LIX.Riley's trademark attorney, John Aldrich, told Darren Rovell of cllct that there's an agreement in place with the NFL for the Chiefs to use "Three Peat" on merchandise if they win the Big Game for the third straight year.

The franchise will be able to sell merch using the trademarked phrase, according to ESPN. Miami Heat president Pat Riley owns several trademarks for various versions of the catchy phrase. The sports network cites a report from collectible media site cllct. According to the report, Riley reached an agreement with the Chiefs use the phrase.

Peat” in the event the Chiefs win their third straight Super Bowl, and the Eagles could cost the Hall of Fame coach millions

Three-peat.” The term has been used for over thirty years, coined by former Los Angeles basketball player Byron Scott.

Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR

Pat Riley's trademark attorney told collectible media site cllct that there is an agreement between the Heat president and the Chiefs to use the phrase "Three-Peat" if Kansas City wins a third straight Super Bowl on Sunday night.

Miami Heat president and minority owner Pat Riley could see his wealth expand if the Kansas City Chiefs, which won Super Bowls 2023 and 2024, defeat the Philadelphia Eagles on Sunday and become the first team to pull off a Super Bowl “three-peat.

Although his stand-off with Jimmy Butler is not producing the results he intended, Miami Heat president Pat Riley is a shrewd businessman. The five-time championship-winning head coach wisely filed multiple trademarks for the term “three-peat” over the last few decades,