Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

NBA All-Star Game is still a month away, but that has not stopped Nike from celebrating the annual basketball festivities.

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Appearing on New Heights with Jason & Travis Kelce, King James revealed Reebok offered him a $10 million check on the spot while he was in high school. The deal was to secure him to the brand but not ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

But Christmas is our day," Los Angeles superstar LeBron James declared after the ... Despite direct competition from the NFL and a number of basketball stars being injured or absent, the NBA ...

Daniel Donabedian is a Commerce Writer at the Arena Group who knows how to find a good deal, whether it be on hefty weights ...

Basketball fans can and will entertain plenty of debates surrounding Los Angeles Lakers forward LeBron James. It will be ...

LOS ANGELES (AP) — LeBron James scored 30 points to become the NBA's career leader in 30-point games, surpassing Michael Jordan's record during the Los Angeles Lakers' 119-102 victory over the ...