When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her ...

Doja Cat shared a TikTok video of herself repeating Sweeney’s American Eagle campaign monologue with an exaggerated accent.

We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the statement continued. “Great ...

Dr. Phil railed against the outrage over actress Sydney Sweeney's "Great Jeans" ad with American Eagle, and vowed to buy all of his female family members a pair of the jeans to "show support." ...

There’s also a “butterfly motif on the back pocket of [The Sydney Jean that] represents domestic violence awareness,” with ...

American Eagle's ad campaign with actor Sydney Sweeney has sparked a debate about beauty standards. The retailer responds to ...

American Eagle is standing by its controversial ad campaign with Sydney Sweeney, which boasts the tagline: "Sydney Sweeney ...

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

American Eagle issued a statement on Instagram on Aug. 1, addressing the debate surrounding its Sydney Sweeney fall denim campaign.