American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice inappropriate because it could

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing behavior, expanding from 3% to 20% of flights by year-end.

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Senators question the new AI pricing of Delta, raising concerns about fairness and transparency. Is dynamic pricing gouging consumers?

The technology uses interest in specific routes and flights, flight time and date, customer demand, the price of jet fuel.

While they are no longer predicting profits as robust as they had at the start of the year, United and Delta expressed confidence in the second half of 2025. American and Southwest also say they believe a turnaround is under way, but they have been hit harder because of their focus on U.S. flying, where demand has been weakest.

Earlier this summer, Delta, United, and American were all exposed for a controversial pricing tactic that charged solo travelers more money on airline fares than groups or couples. While Delta has abandoned the tactic after criticism,

U.S. Rep. Greg Casar (D-Austin) introduced legislation Wednesday to ban companies from using AI price tools to raise prices on customers.