From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Matcha is getting harder to track down these days. We asked a local shop if they've been affected by the shortage, then talked to a reporter about why there's a shortage in the first place.

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

Keith Lee visited Indonesian restaurant Gado Gado, soul food cart Kee's Loaded Kitchen and Cheese & Crack Snack Shop.

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

Matcha is made from shade-grown tea leaves called tencha, which are then ground into a fine, green-colored powder and whisked into hot water. stock.adobe.com Signs plastered to supermarket shelves ...

How To Make The Matcha Martini From TikTok You’ll need: 1/2 cup sugar 1 cup water 1 tbsp matcha powder (sweetened if preferred) 1/2 cup vodka (or tequila blanco) 1/4 cup heavy cream or dairy ...

If your TikTok and Instagram algorithms tend to feature a lot of caffeinated content like mine do, it’s likely you’ve seen ...