Beauty brands are catching on, leaning into tongue-and-cheek shade names, suggestive packaging, and innuendo-led marketing ...

Huda Beauty founder, Huda Kattan, took to Instagram to ‘set the record straight’ on a previous TikTok video she had posted on ...

The make-up brand from e.l.f. Beauty has been increasingly tapping humour as part of its marketing, particularly legal-themed ...

Adam Minto believes his new brand, Trouble Maker, is perfectly timed for a colour cosmetics resurgence, and wants to bring ...

Soko Glam has entered the UK market for the first time through a multi-year partnership with Space NK, unveiling a ‘Best of K ...

Rinki Pramanik, cosmetic scientist and product innovator, explains why tomato seed oil is rapidly gaining attention among ...

Darmody will support the brand’s expansion goals and drive growth in the new position, having served two years at the Irish ...