See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a ...

Every year, the martech world is flooded with bold predictions about what’s next. But let’s face it: some of those predictions are never going to happen. Here are 10 martech trends you won’t see in ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Elon Musk may be right about the funding for Stargate. If you haven’t heard of Stargate (likely because you pay attention to things that matter), it’s a company that “intends to invest $500 billion ...

It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they ...

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Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving ...