Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic ...

The experiences sector is rapidly evolving and Skift Research looks at the implications for businesses across the travel.

A recent survey from Expedia highlights travel preferences of Asia’s middle class, and the opportunity for brands to create ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Skift is honored to present the latest installment of our Generation Next series – this time dedicated to spotlighting the ...

Marriott on Thursday notified many employees at its corporate and continent offices that their jobs would be impacted by ...

A new report offers actionable travel loyalty strategies to create differentiated programs that will inspire lifetime loyal ...

In just the first 10 months of this year, Indian arrivals to the U.S. have already exceeded the total for 2023.

To expand the pool of hotel owners, it's not enough to provide access to capital. So in a pragmatic move, Wyndham is also ...

Viceroy’s flagship for experiential luxury is Viceroy at Ombria Algarve, a hotel that opened in October. Its programming ...

Sphere Entertainment Co. execs say the recent unveiling of the Sphere in Abu Dhabi will supercharge the company's development ...

Union efforts have led to improved safety standards and pandemic protections for aviation workers.