Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic ...

A recent survey from Expedia highlights travel preferences of Asia’s middle class, and the opportunity for brands to create ...

The experiences sector is rapidly evolving and Skift Research looks at the implications for businesses across the travel.

Marriott on Thursday notified many employees at its corporate and continent offices that their jobs would be impacted by ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

In just the first 10 months of this year, Indian arrivals to the U.S. have already exceeded the total for 2023.

A new report offers actionable travel loyalty strategies to create differentiated programs that will inspire lifetime loyal ...

To expand the pool of hotel owners, it's not enough to provide access to capital. So in a pragmatic move, Wyndham is also ...

Last year, India was the fifth-largest source market for Singapore. In 2024, India became second-largest overseas source ...

Skift is honored to present the latest installment of our Generation Next series – this time dedicated to spotlighting the ...

As Yatra looks at ways to workaround competition in its consumer business, the company is continuing to scale its corporate ...

Viceroy’s flagship for experiential luxury is Viceroy at Ombria Algarve, a hotel that opened in October. Its programming ...