Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...

Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

We may earn a commission from links on this page. Microsoft’s latest holiday marketing campaign is all about how you can play ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Microsoft Gaming CEO Phil Spencer discusses the future of Xbox, explaining why players haven't seen an upgraded Xbox Series X ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

Microsoft Gaming CEO Phil Spencer has confirmed plans to develop an Xbox handheld console, aiming to compete in the mobile ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...