Apple’s smartphone sales in China fell sharply in the final quarter of 2024, hurt by the popularity of local rivals like Huawei and others expanding into the premium market, according to a closely followed research firm.

In China, Apple’s second largest market, iPhone sales fell 18% in the December ending quarter, according to Bloomberg.

The Counterpoint Research report reveals that Apple used to have about 19 per cent market share last year. But this year, the numbers have been abysmally low for Apple.

This secured Apple a dominant 27 per cent share of the value market in India. Interestingly, this figure also highlights Apple’s competitive edge, capturing the second-highest value share of 22 per cent in the overall Indian smartphone market, closely trailing Samsung’s 17.7 per cent.

Apple has experienced a significant decline in iPhone sales in China, dropping from the leading position to third place in the