Yum! Brands-owned fast-food chain KFC is looking to make a comeback as it rolls out an offer of free buckets of fried chicken and makes some menu additions.

KFC® is cooking up something big. As fierce competition continues in the fried chicken wars, KFC—with 75 years of fried chicken legacy—is entering its comeback era and making KFC impossible to resist.

Kentucky Fried Chicken (KFC) has seen a big dip lately in its popularity. KFC dipped by 5% in a recent ranking of customer satisfaction. KFC was then ranked No. 18 in the chicken sandwich rating, and ...

This brand saw the sharpest decline among all the fast-food chains featured in a recent customer satisfaction index.

Customer satisfaction among quick-service (aka fast-food) restaurants remained unchanged from last year, holding steady with an ACSI score of 79, according to the report. Some chains did better than ...

Chick-fil-A tops the ACSI report for a record 11th year, scoring highest in fast food customer satisfaction. See how other chains ranked in 2025.

This has contributed to a decline in customer patronage, as evidenced by the closure of KFC restaurants in certain areas and the growing popularity of competitors like Chick-fil-A.

Chick-fil-A tops the ACSI report for a record 11th year, scoring highest in fast food customer satisfaction. See how other chains ranked in 2025.

The program is designed to collect data from a range of sources, disseminate findings across the company and coordinate teams to solve customer pain points, KFC COO Rob Swain said.

The study focused on several key points of the drive-through experience, such as customer satisfaction, wait times, and order accuracy.