The fast-food chicken chain is plotting a comeback after losing market share to established rivals, such as Chick-fil-A, and ...

Kentucky Fried Chicken (KFC) has seen a big dip lately in its popularity. KFC dipped by 5% in a recent ranking of customer ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.