Nike is rumored to add the “Guava Ice” colorway to the Nike LeBron Witness 8 sneakers. The new Guava Ice sneakers will come ...

The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

The Nike LeBron 22 features the best technology the brand has to offer. The performance model introduced a new midfoot saddle construction that acts as a guardrail and provides a natural sense of ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

Of the many sports podcast shows online, none get bigger stars than New Heights ... lifetime contract with Nike worth approximately $1 billion in 2015. So far, the Nike LeBron sneaker line has ...

22 years into his NBA tenure, LeBron James is still performing at the top of his game. James joined an exclusive list on ...

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

For over 20 years, LeBron James has been the face of Nike basketball ... Reebok almost convinced him to join them, telling the New Heights podcast he was even offered a $10 million check on ...

LeBron James signed with Nike in 2003, but he almost ended up with Reebok instead. James said he had three pitches, one from Nike, Reebok and Adidas, during a recent appearance on "New Heights." ...