The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

Hull City head coach Sergej Jakirovic has been nominated for the December Manager of the Month, after a terrific return following a humbling defeat to start the festive season. The Tigers were ...

Retail giant Amazon has its sights set on building what it calls a first-of-its-kind facility at a busy intersection in suburban Orland Park, but concerns mount as to what it would mean for traffic.

The first real sign of holiday momentum begins after Thanksgiving; Americans have spent more than $220 billion on Small Business Saturday alone since 2010. Retailers are already seeing the lift that ...

Emily Turner, chief marketing officer at The Fresh Market, joins the TWIG Podcast to discuss the evolving role of marketing in retail, innovative strategies for enhancing customer experience and the ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Retail runs on rules, but customers and managers don’t always like following them. When a gimmicky promotion allowed only one discounted frying pan per person, one seasoned retail employee knew it ...

A redevelopment of MacArthur Center could now include multiple hotel properties, according to Norfolk’s city manager. A long-planned redevelopment of the downtown mall could at least include a couple ...

Dec 3 (Reuters) - Retailers are trying various strategies to counter the drag from inflation and tariffs, from leaning on wealthier customers and celebrity ads to outright store closures. Headed into ...