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CEO Brian Niccol highlighted the progress of the "Back to Starbucks" strategy aimed at customer-centric turnaround. The strategy focuses on investments in labor, store operations, and customer ...
Starbucks is investing in more baristas and hours for them in the latest chapter of its turnaround, CEO Brian Niccol said.
Even before President Donald Trump’s sweeping tariff announcement, analysts worried that Starbucks’ plans to overhaul its ...
(Reuters) -Starbucks will invest more in staffing and less on equipment, including an automation system that it previously ...
Starbucks announced Tuesday that it is exploring an aperitivo menu featuring "sparkling beverages, sippable coffee drinks, ...
Representatives of a union of Starbucks baristas have rejected the coffee chain's latest proposal that guarantees annual ...
CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...
Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.