More than four months before Christmas, Netflix has already sold all its available commercial time for the two NFL games it will show on December 25.

Netflix said it had sold out “all available in-game inventory” tied to two NFL Games, and “closed sponsorships with multiple partners like Accenture, FanDuel, Google, and Verizon on in-game and broadcast features.” The company also said it secured DoorDash as the presenting sponsor of the 2025-26 season of “WWE Raw.”

Netflix's Christmas Day doubleheader has proven a major draw for advertisers, with all in-game advertising spots having been snapped up four months ahead of kick-off