Delta Air Lines plans to use more artificial intelligence to price its domestic tickets to get closer to what people may be willing to pay.

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

Personalized pricing has already spread across a range of industries, from finance to online gaming to airlines, in large ...

One of the nation's biggest airlines, Delta, is making headlines after its president revealed plans to double down on using ...

What is really going on is that the massive airline is phasing in artificial intelligence-powered ticket pricing that may offer you a different fare for a particular trip than your neighbor down the ...

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses ...

Delta Air Lines says it is rolling out "personalized fares," which sounds benign and even sweet, but is precisely the opposite.

We think AI-driven pricing, especially that which is applied to individuals, is a real danger unless it is closely monitored. We don’t need to remind readers how much data an airline like Delta ...

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses because it boosts profits. With customized pricing, free-spending people pay ...

It was 1988, and Veteran pilot Alastair Rosenschein was flying a Boeing 747 packed with 400 passengers from London to Nairobi ...

The 2025 Farmfest featuring more than 400 agricultural vendors begins at 8 a.m., Tuesday Aug. 5 at Gilfillan Estate, several miles northwest of Morgan. Forums begin at 8:30 a.m. Tuesday with farm ...