ESPN continues to lean into the viral content creation game with its hiring of social media star Katie Feeney.

Katie Feeney’s hand was shaking. “It’s my sleep deprivation,” she said with a frown. Feeney held out her phone, flashed a smile and recorded another take. “We are live on the red carpet,” she began. Still no good.

ESPN stunned the media world today by hiring 22-year-old Katie Feeney, who has 14 million followers across all of her social media handles.