KFC launches nationwide 'comeback'
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Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand revival strategy.
Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.
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Chowhound on MSNWait, Does KFC Have Grilled Chicken Or Not?With the name "Kentucky Fried Chicken," you'd think the chain wouldn't serve any grilled variants. However, KFC has a grilled chicken history worth exploring.