Live sports rights have become a major entertainment industry battleground as the pivot to streaming accelerates.

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as part of Comcast's spinoff from NBC Universal.

Major League Baseball is close to striking new rights deals with NBCUniversal, Netflix and ESPN that could bring in higher revenues and expand games on streaming platforms.

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters today, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

Partnership Extension Ensures Ongoing Airtime for 11 USGA Championships and More Broadcast Network Coverage for the U.S. Open Than Any Other Major

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

Comcast Corp. named the board members of the planned spinoff Versant Media Group Inc., moving forward on separating cable channels from its NBCUniversal business.

Comcast’s $16.7 billion deal to purchase the remaining half of NBCUniversal from General Electric solidifies the cable and broadband giant’s role as a media titan and represents a triumph for ...