Brouillard means fog in French, and was the name of Ettore Bugatti ’s beloved horse. Today, the ultra-luxe car brand introduced the first vehicle to roll out of its “Programme Solitaire,” essentially ...

Bugatti revives coachbuilding and the W16's legacy with Programme Solitaire, the company's new customization suite; no more ...

How about naming a bespoke hypercar after the founder’s favorite horse? Sounds wild, eh? And how about making it one of one?

French hyper-luxury automaker Bugatti has unveiled a one-off creation called the Brouillard, a coupé named after founder ...

Commissioned by a prolific Bugatti collector, the Brouillard has custom bodywork, green tartan upholstery and horses all over ...

The Brouillard, named after Ettore Bugatti's favorite horse, is the first product from the brand's exclusive Programme ...

Bugatti announced a new one-off service called Programme Solitaire. Its first car, the Brouillard, will make its public debut ...

As for the price, Bugatti hasn’t revealed an exact figure. But it seems likely than the one-off Brouillard will take the crown as the most expensive new Bugatti of all time, comfortably surpassing the ...

A venue mirrored effortlessly by the first creation from the Programme Solitaire – a highly bespoke new offering from Bugatti, celebrating the beauty to be found in peerless personalization and ...

Say Hello To The Bugatti Brouillard. Bugatti is not struggling financially. Its order books are full, and with fewer than a ...

When you’re buying a new car, you usually have a long list of options to choose from. If you’re buying a new Bugatti, however ...