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Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Rick Orrick of Work Editorial is Editor of the Year at the 2025 Creativity Awards.

Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...

Jonas, Dude with Sign, Lil Cherry and Paul Olima star in a spot where creators trade online attention for something better.