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This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Rick Orrick of Work Editorial is Editor of the Year at the 2025 Creativity Awards.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Jonas, Dude with Sign, Lil Cherry and Paul Olima star in a spot where creators trade online attention for something better.

Gary Vaynerchuk criticized the ad industry's approach to organic social content during his keynote Q&A session at Possible.

Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.

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One key to Roundel’s success is its omnichannel execution—reaching consumers not only on Target’s owned platforms but also ...