Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

Unisex styles for kids, sizes 2-14 in logo-free solid colored cotton. Shop dresses, tees, shorts, pants, PJs, athletic, outerwear, and more.

Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

Say hello to fresh new arrivals for spring.

Best selling styles in vibrant print and bold colors are on sale for kids and baby! Shop dresses, tees, leggings, bodysuits, footies, pjs and more for the whole family.

Solid color clothes for kids + baby, with no logos, slogans, or sequins! Dresses, babysuits, pants, tops, swimsuits and more.

May 14, 2024 · Using high quality, super soft, and sustainable fabrics has always been one of the most important things to us at Primary. As we welcome new styles into our assortment, we've …

Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

May 19, 2025 · Team Primary is inviting kids aged 5-12 to create and submit an original piece of art that showcases their favorite thing in their favorite color (s). Up to 10 winners will be …