In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique …

Aug 27, 2025 · A SWOT analysis is a strategic planning technique that requires a company (or similar entity) to identify its strengths, weaknesses, opportunities, and threats.

What is SWOT Analysis? SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats. A SWOT analysis is a framework to help assess and understand the internal and …

Aug 28, 2025 · In this guide, I will explain what a SWOT analysis is, how and when to conduct a SWOT analysis, and the pros and cons of the framework.

Apr 6, 2025 · What is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things …

Jun 16, 2025 · SWOT analysis involves the collection and portrayal of information about internal and external factors that have, or may have, an impact on business. [2]

Apr 17, 2025 · The primary goal of a SWOT analysis is to increase awareness of the factors that go into making a business decision or establishing a business strategy. To do this, SWOT …

Sep 16, 2025 · A SWOT analysis focuses on the four elements of its acronym — strengths, weaknesses, opportunities and threats — to give companies a clear view of the factors …

Feb 24, 2025 · A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats in order to develop a strategic plan or roadmap for your business.

Mar 18, 2025 · What Is a SWOT Analysis? A SWOT analysis considers strengths, weaknesses, opportunities, and threats to help a business develop strategies, identify risks, and plan for the …